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New Zealand is not the intrepid traveller’s paradise it used to be. A tourist trail has been carved through our country, as Lonely Planet provides an itinerary too well trodden and Trip-advisor points everyone in the same direction.

The thing about Independent Professionals, however, is they like to think they are different. They hunt out unique experiences, strive to be the first and appreciate when they are treated like the unique individual they are. They want to connect with a country and go a little deeper than your average tourist. To take home stories that no-one else can tell and photos no-one’s ever taken.

With its unique company culture and ability to own experiences from top to bottom, GO is in a strong position to capitalise on this desire. Don’t just go along, go beyond.